Master the rare and profitable art of persuading others to do your bidding by means of the written word.
Good copywriting is the lifeblood of effective marketing. Whatever your line of business, the ability to write effective sales copy is the wealth generating equivalent of having a gaggle of golden geese laying golden eggs right there in your back yard.
Copywriting is salesmanship in print: sales letters, ads, websites, brochures, e-marketing, blogs, newsletters, branding, PR, proposals, presentations, marketing collateral... They all depend on compelling copy. If you’re relying on weak or amateurish copy to sell your product, then you’re seriously undermining your profitability. And the most depressing thing is that most business owners fail completely to grasp this simple fact.
Learn how to write great copy and you’ll place yourself head and shoulders above the competition - guaranteed.
First Rule is getting attention has everything to do with selecting the right audience at the right time and in the right place and delivering the right message.
OK, so you’ve succeeded in grabbing your reader’s attention. What next? Your task now is to maintain this attention long enough to be able to deliver your message
Next is to create the desire to continue. This next section focuses on two of the most critical words in advertising: reason and why.
And finally it's time to inspire your reader to take action.
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AND START GENERATING SALES
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