Revised for 2022
Author Marketing Cookbook
* Plus 7 Bonus eBooks *

The Author Marketing Cookbook Revised Edition

Welcome to the Author Marketing Cookbook

Whether this is your first foray into the world of self-promotion, or you’ve been immersed in it for a while, what follows will give you the information and tools you need to approach your marketing from a manageable perspective. It’s not rocket science, just hard work.

My goal for this book is to provide both a broad and close-up view of online marketing for self-published and independent authors. It’s designed to serve as a sort of travel companion on your journey of promoting your self-published books. Read it. Dip into it. Revisit it when you need to.

But most of all I hope it helps you take control of your professional on-line destiny.

Plus 7 additional eBooks to support your marketing

In addition to the Author Marketing Cookbook I have included 7 supporting eBooks worth $47 each, to help you on your journey in self-promotion of your work.

About the Author

Mike Lowndes - Author Marketing Cookbook

Mike Lowndes is a sucessful self published author and digital marketing consultant

During my 18 years’ experience in digital marketing I have worked with many self published authors in creating effective websites, email marketing, paid search campaigns, SEO complient website, competitor analysis – You need to know what your fellow authors are doing to get sales, and successfully delivered online research, such as the Brexit survey for the Legal IT Insider, which was covered in the Times Newspaper. What I do has helped many get their businesses and websites ranked on the first page of Google and other search engines.

If you are a self-published author then this book and the supporting eBooks are designed for you.

What You Get in the Bundle

1:   The Author Marketing Cookbook – Revised Edition 2022

Table of Contents

INTRODUCTION

  • The Business of Writing & Marketing Your Book
  • What’s the latest in the world of self-publishing?
  • The Numbers: How Do You Stand Out?
  • The Takeaways

CHAPTER 1 – YOUR AUTHOR PLATFORM AND BRAND

  • Write It & They Will Come. Right?
  • The Moment Is Now
  • The Internet – A Democratic Literary Salon
  • What Does the Future Hold?
  • The Author Platform
  • Your Brand
  • Author Branding Isn’t New
  • Tone

CHAPTER 2: BUILDING YOUR AUTHOR PLATFORM

  • So, what exactly is this Author Platform again?
  • Bigger Than Book Sales
  • Twelve Ways To Create A Winning Author Platform
  • Coming Out of the Gate: A New Release

CHAPTER 3: SOCIAL MEDIA MARKETING FOR AUTHORS

  • How do I stand out in a crowd? … A really crowded crowd?
  • A Moveable Feast
  • Real Life Meets the Virtual World
  • What makes people want to connect?
  • Just Between You and Me
  • Final Thoughts on the Moveable Feast

CHAPTER 4: BUILDING YOUR AUTHOR WEBSITE

  • And Then There’s SEO
  • Managing Your Website
  • A Word (or two) about Blogs

CHAPTER 5: CONTENT DEVELOPMENT FOR AUTHORS

  • Content Reigns Supreme-ish
  • Content Generation Overview
  • Gain Followers When You’re Content Savvy
  • Me, Me, and More About Me!
  • 5 Web Content Rules for Writers

The Takeaways

Let’s get down to specifics. Essentially, there are two objectives for this book:

  1. To show you how to build a brand, or author persona, and gain visibility for your books that will attract buyers
  2. To show you how to create your own community of book buyers and convert them into loyal fans who will buy everything you write

When you are finished reading this bitesize course, you will know how to:

  • Take your love of writing and turn it into a successful business. That means marketing your brand, or author persona, and your products (your books).
  • Attract the attention of today’s mobile community which, increasingly, makes up a large percentage of your website traffic.
  • You will learn how to build or update your website with responsive web architecture, easy sign-up forms, and social media integration.
  • Integrate your social media marketing with everything you do to develop, distinguish, and promote your unique author brand and products.
  • Avoid getting overwhelmed with marketing. There are some great people out there who can get you on track and support your marketing efforts if you need help.
  • Embrace all the social channels available to you and find those that best suit and reinforce your individual needs, your brand, or author persona.
  • Make a content plan, create a content diary, and stick to it. You will learn why it’s wise to include video, podcasting, interviews, blogging, and more.
  • Interact with your audience, and potential book buyers, and engage your fan base. You’ll learn how to find the crowd, or even better, learn how to get the crowd to come to you.
  • Develop a month-long marketing plan from start to finish. This will allow you to spend more time writing because your marketing work will be focused and productive.

Sound good? Grab your bundle below.

Your 7 Bonus eBooks Worth $47 Each

2:  How to Boost Your Amazon Book Sales

How-To-Boost-Your-Amazon-Book-Sales

TABLE OF CONTENTS

INTRODUCTION

UNDERSTANDING KEYWORDS

  • So how do you know which terms people are using?
  • How to use the Google AdWords Keyword Planner
  • Possible keyword groups for authors
  • Keyword placement on your Amazon page

TALKING ABOUT YOU

  • Your main author biography
  • About the author section
  • From the author section

TALKING ABOUT YOUR BOOKS

  • Listing your books in the right categories

REVIEWS

  • Editorial reviews
  • How to encourage user reviews of your books

IMAGES

  • Amazon’s quality guidelines for book cover images
  • Book Extras

AMAZON IS A GLOBAL PLATFORM

  • Off-site factors

3: How to Create a Marketing Strategy and Boost Your Readership

How-to-Create-a-Marketing-Strategy-and-Boost-Your-Readership

Table of Contents

Introduction

Questions to answer before you start

  • What kind of writer are you?
  • Who are your audience?
  • What’s your tone of voice?

Setting your objectives

What to include in your marketing strategy

  • Amazon and other online bookstore platforms
  • Your own website
  • Search Engine Optimisation
  • Paid search advertising
  • Social media
  • Blogging
  • Reviews
  • Email marketing and newsletters
  • Videos
    Podcasts
    PR
  • Marketing on other sites
  • Author events
  • The author community

Putting together your strategy

  • Example strategy excerpt

4: Creating a Content Calendar
Bonus – Includes a 12 month calendar template ready to use!

How-to-Get-THE-BEST-FROM-A-CONTENT-CALENDAR

Includes your free Content Calendar Template

Content Calendar

Table of Contents

Introduction

What is a content marketing calendar?

  • What’s a content calendar, and why should I bother with one?

Putting together your content calendar

  • Step 1: Get hold of a calendar
  • Step 2: Add significant dates
  • Step 3: Brainstorm topic ideas
  • Step 4: Decide what kinds of content you’re going to create
  • Step 5: Add them to your calendar

Maintaining your calendar

  • Set up Google Alerts
  • Experiment

5: A Guide to Updating Your Website For Search Engine Optimization

A-Guide-to-Updating-Your-Website-For-Search-Engine-Optimization

Table of Contents

Introduction

What is SEO?

Keywords

  • So how do you know which terms people are using?
  • Google Keyword Planner

Adding new pages and optimizing content

  • Creating a good user experience
  • A quick anatomy of a webpage
  • Page file name – the URL
  • Page titles
  • The Page description
  • Page Content
  • Using heading tags
  • Adding images to your content

6: How to Get More Blog Subscribers*

*(so you can sell more books!)

How-to-Get-More-Blog-Subscribers

Table of Contents

Introduction

Why are you blogging?

Google Analytics

  • So how is Analytics going to increase your blog subscribers?

Sign-up forms

Incentives to sign up

Landing pages and thank you pages

Driving traffic

  • Content
  • Interview influential people

Search Engine Optimisation (SEO)

Social media

  • Twitter/Facebook updates about each new post
  • Paid Advertising
  • Competitions
  • Social sharing buttons

Email Marketing

Measuring your traffic and streamlining for succes

7: Using Powerful Keywords for Your Marketing

Table of Contents

Introduction

  • What is search engine optimisation?
  • A quick refresher on keyword research

How to implement keywords

  • Important note: be natural
  • Page Titles and Headlines
  • Subheadings
  • Working keywords into your copy
  • Your author bio
  • The long tail
  • Blog posts
  • Subheadings
  • Book description pages
  • To summarize

Meta data

  • Title tags
  • Meta descriptions

8: How To Get Started With Email Marketing

How-To-Get-Started-With-Email-Marketing

Table of Contents

Introduction

Why is email marketing so important?

How it works

Getting started

  • Your goals
  • What to look for in a provider
  • Aweber
  • Mailchimp
  • GetResponse

The legal stuff

How to craft the perfect email

  • What details you need to include
  • Subject line
  • Addressing the reader
  • The opening line
  • Body copy
  • Calls to action
  • Brand identity and design
  • Sharing buttons
  • How often?

Growing your subscribers list

  • Sign-up forms on your website
  • Creating a hook
  • Social media

Measuring your success

Segmentation

  • Different methods of segmentation
  • Multiple sign-up forms
  • Action-based segmentation
  • Demographic segmentation

Maintaining your list

  • Cleaning you list
  • Deleting unsubscribed users
  • Removing email addresses that are no longer valid

DOWNLOAD THE AUTHOR MARKETING COOKBOOK
AND GET THE 7 BONUS EBOOKS FREE

Author Marketing Cookbook + 7 Bonus Marketing eBooks

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